Native American tribes have used body paint since their first appearance in North America in about 10,000 b.c.e., both to psychologically prepare for war as well as for visual purposes. Two major ingredients in body paint were charcoal and ocher, a reddish clay.
Many tribes of Native Americans painted their bodies and faces for rituals, dances, and for battles. The designs painted were believed to hold magic powers for protection. Colors and images were also used to make the warriors, chiefs, and braves look more ferocious. Their objectives were achieved! Native American Indians even painted their horses and ponies decorating them with war symbols or symbols of power
It is still taken as a color of strength and victory. Warriors were said to put black war paint on their faces to symbolize victory, they also were used to indicate the prowess of the individual wearing it.